Licensing for Leverage

Your Hidden Gold Mine Is Waiting. Here’s the Map.

Every day, business owners walk past untapped fortune—systems, methods, and processes that could be generating income… if only they knew how to license them.

In Licensing for Leverage, serial entrepreneur, licensing strategist, and best-selling author Mitch Russo reveals how to transform your intellectual property into powerful passive income streams. If the name rings a bell, it should—Mitch built and sold Timeslips Corporation for eight figures, co-led Business Breakthroughs International with Tony Robbins and Chet Holmes, and wrote the definitive book on certification, Power Tribes: How Certification Can Explode Your Business.

Now, he’s turning his decades of experience building scalable, IP-based businesses into a simple, proven roadmap any entrepreneur can follow.

In this book, you’ll discover how to:

Pinpoint the hidden, licensable assets already inside your business

Qualify and package your IP for maximum impact and revenue

Legally protect your knowledge without drowning in complexity

Find ideal licensees who grow your reach while paying you monthly

Escape the time-for-money trap by creating true business leverage

Packed with real-world case studies, worksheets, and a 12-step blueprint, this book is your guide to building a high-margin, low-effort revenue stream—without hiring a team or creating a franchise.

Whether you’re a coach, consultant, creative, or company founder, this is your moment to stop working harder and start scaling smarter.

You’ve already built something valuable. Now it’s time to leverage it.